Long celebrated as a religious feast, St. Valentines Day has become the second most popular day of the year to exchange greeting cards, Christmas being the most popular. Eighty-five percent of Valentines Greeting cards are purchased by women.
From WikiPedia:
St. Valentine’s Day
St. Valentine’s Day falls on February 14, and is the traditional day on which lovers in certain cultures let each other know about their love, commonly by sending Valentine’s cards, which are often anonymous. The history of Valentine’s day can be traced back to a Catholic Church feast day, in honor of Saint Valentine. The day’s associations with romantic love arrived after the High Middle Ages, during which the concept of romantic love was formulated.
And finally, for those disappointed in love or who lack faith, there is this SAD alternative: Single Awareness Day (SAD)
